The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Gebundene Ausgabe) von Margaret Mark, Carol S. Pearson   Synopsis: A brand's meaning - how it resonates in the public heart and mind - is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson ("The Hero Within") and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand; and harness the power of the archetype to align corporate strategy to sustain competitive advantage. Rezensionen ansehen...   Angebote zu  Hero ,  Outlaw ,  Building  ab 1 Euro! Siehe auch folgende Artikel: Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World: Twelve Archetypes to Help Us Find Ourselves and Transform the World von Carol S. Pearson Building Brands and Believers - How to Connect with Consumers Using Archetypes von Kent Wertime Sonstige Artikel: Klassische Konzerte für Viola von Vidor Nagy Pet Shop Boys - A Life in Pop von Pet Shop Boys Mehr zu  Business & Investing,  Strategy & Competition,  Advertising,  Marketing,  Social Psychology & Interactions,  Self-Help,  Social Sciences,  English Books Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)